NOW / Sky Go (Italy)
Verified sports broadcast rights, direct live channels, and cord-cutting subscription review.
Expert Review & Verdict
Stream2Watch Sports Editorial Desk • Audited October 2026
The Verdict
Our Verdict: Let’s be real: in Italy, if you want top-tier sports, you basically have to pay the "Sky tax." NOW is just Sky Sport without the satellite dish, the technician appointment, or the rigid 24-month lock-in. It is the most straightforward way to get premium Italian sports streaming, but it is not cheap. At €29.99 a month, it stings, which is why the €19.99/month annual commitment is where almost everyone should go. If you are a motorsport fan, this is not optional; it is mandatory. The app is stable and rarely crashes, but it is capped at 1080p, meaning you miss out on the 4K HDR quality that Sky reserves for its expensive hardware customers. Still, if you want Serie A, F1, and the NBA without being trapped in a massive broadband bundle, this is your only real standalone option.
Best For
- Fans following official match fixtures across National Basketball Association, ATP, EuroCup Basketball, EuroLeague Basketball.
- Viewers tracking dedicated live coverage in our Volleyball, Soccer, Motorsports schedule hubs.
- Cord-cutters who demand reliable 60fps HD or 4K video feeds directly from official broadcast servers.
- Viewers wanting contract-free monthly flexibility without long-term commitments.
Pricing Reality
Subscriptions start from €29.99 / month. Compared to traditional cable packages, NOW / Sky Go (Italy) delivers significant monthly savings.
- Strictly month-to-month billing: activate for your sport's active season and pause anytime.
- No hidden broadcast surcharges or equipment rental fees.
- Annual plan discounts are typically offered for year-round fans looking to lower their effective monthly spend.
Technical Performance
- Resolution: 1080p 60fps Full HD with adaptive bitrate delivery to prevent buffering.
- Simultaneous Screens: Up to 1 screens at once for household viewing.
- DVR & Replays: Cloud DVR & on-demand match replays for catching fixtures after work.
- Supported Devices: Works natively on Mobile (iOS/Android), Web Browser, Apple TV, Amazon Fire TV, Chromecast.
In-Depth Platform Analysis & Coverage
Here is the reality of the Italian sports streaming landscape: Sky holds the keys to the kingdom. NOW is their direct-to-consumer streaming product, while Sky Go is just the "TV Everywhere" companion app thrown in for free if you already pay for a traditional Sky satellite or broadband bundle. If you are a cord-cutter, you are looking at NOW.
The sports lineup is a near-monopoly. You get 3 out of 10 live Serie A matches every round (usually the marquee weekend fixtures), complete coverage of Serie B, and the UEFA Champions League. But the real leverage Sky has is motorsports. They hold the exclusive Italian rights to every single Formula 1 and MotoGP session. If you follow either of those, this subscription is mandatory, not optional. They also hold the rights to the NBA, SuperLega volleyball, and the Six Nations rugby tournament.
The tech side is solid but capped. Because it is backed by Comcast’s infrastructure, the streams are highly reliable and rarely buffer, even during chaotic Sunday afternoon football windows. However, NOW is strictly capped at 1080p. If you want 4K UHD sports, Sky forces you to buy their proprietary Sky Glass TV or Sky Q decoder and sign a long-term contract. The NOW app interface is functional but feels a bit dated, and digging through the archives to find a specific match replay can be frustrating.
Also, do not even try to use this if you are traveling outside Italy. The geo-blocking is aggressive and immediate. But for domestic fans who want to dodge long-term satellite contracts, NOW remains the most flexible, albeit premium-priced, gateway to top-tier Italian sports.
What We Like (Pros)
- No long-term contract required for the monthly pass (or a discounted 12-month option)
- Rock-solid streaming infrastructure with minimal buffering
- Covers the absolute biggest rights in Italy: Serie A, F1, MotoGP, NBA
- Includes access to Sky Sport 24 and original studio shows
- Easy to set up; no technician or hardware installation required
What to Consider (Cons)
- €29.99/month is steep, and the 12-month commitment is practically required to get a fair price
- Strictly capped at 1080p HD; no 4K UHD streaming available on NOW
- Aggressive Italian geo-blocking kills access for travelers or expats
- App interface is functional but feels dated and clunky to navigate
- Only 1 concurrent stream allowed per account, which is restrictive for households
Subscription Packages & Pricing
- Live coverage of 3 out of 10 Serie A matches per round, plus full Serie B coverage
- Exclusive Italian broadcast rights to Formula 1, MotoGP, and the NBA
- Access to Sky Sport Uno, F1, Calcio, Arena, Tennis, Golf, and more
- Stream on 1 device at a time
- Live coverage of 3 out of 10 Serie A matches per round, plus full Serie B coverage
- Exclusive Italian broadcast rights to Formula 1, MotoGP, and the NBA
- Access to Sky Sport Uno, F1, Calcio, Arena, Tennis, Golf, and more
- Stream on 1 device at a time
Live & Upcoming Matches on NOW / Sky Go (Italy)
Live sporting fixtures scheduled on NOW / Sky Go (Italy) carried channels and tournaments.
Recently Aired Matches on NOW / Sky Go (Italy)
Recent sports matches and tournament games previously broadcasted across NOW / Sky Go (Italy) channels.
Live TV Channels & Station Lineup
Official television networks and sports broadcast feeds carried by NOW / Sky Go (Italy).
Where NOW / Sky Go (Italy) is Available
Select your regional sports TV hub to browse local channels and schedules.
Supported Devices & Streaming Apps
Native applications and verified hardware compatibility for NOW / Sky Go (Italy).
Frequently Asked Questions
How much does NOW / Sky Go (Italy) cost?
NOW / Sky Go (Italy) starts from €19.99 / month (1 year contract) or €29.99 / month. All plans operate on a flexible cancel-anytime monthly basis.
What sports can I watch on NOW / Sky Go (Italy)?
NOW / Sky Go (Italy) broadcasts official live coverage for Soccer, Motorsports, Basketball, Volleyball, Rugby, including Serie A, Serie B, UEFA Champions League, Formula 1.
What devices can I use to stream NOW / Sky Go (Italy)?
NOW / Sky Go (Italy) is supported on Mobile (iOS/Android), Web Browser, Apple TV, Amazon Fire TV, Chromecast, Smart TVs (Samsung Tizen, LG webOS), and more.
Is NOW / Sky Go (Italy) a legitimate, official sports service?
Yes. NOW / Sky Go (Italy) is a fully licensed, authenticated streaming service holding official broadcasting rights. Stream2Watch only lists authorized platforms.